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5 Benefits of Having a YouTube Channel for Your Small Business! | Janzen Marketing LLC | (785) 212-0945

4/25/2023

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Having a YouTube channel for your small business can be beneficial in many ways. Here are five key advantages of using YouTube for your small business:

1. It can supercharge your brand visibility.
When you’re running a small business, it’s important to build a strong brand image and to get recognized as much as possible.
[1]

2. It can help you showcase your products and services.
65% of small-business owners with a YouTube channel say they use it to showcase their products and services.
[2]

3. It can help you create an email list.
One of the major benefits of using YouTube, especially for business, is that you get the ability to create an email list.
[3]

4. It can be used for marketing and advertising.
YouTube offers various advertising options for businesses of all sizes, including display ads, overlay ads,
skippable and non-skippable video ads, and sponsored content. [1]

5. It can help you understand your audience.
YouTube provides insights and analytics that can help you understand your audience and what content they engage with the most.
[4]

__________________________________________
Janzen Marketing LLC
www.janzenmarketingllc.com
(785) 212-0945
[email protected]


Follow us on social media!
Facebook: https://www.facebook.com/janzenmarketing
LinkedIn: https://www.linkedin.com/company/janzenmarketingllc
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Sources:
https://www.asbn.com/small-business/social-media/5-advantages-of-using-youtube-for-your-small-business/
https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/
https://sudeshroul.com/reasons-and-benefits-of-having-a-youtube-channel/
https://www.adobe.com/express/learn/blog/how-to-start-a-youtube-channel
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Why is it So Important to Post to Your Facebook Business Page Daily?

4/24/2023

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Social media has revolutionized the way businesses communicate with their customers. Facebook, in particular, has become a vital tool for businesses to connect with their audience and promote their products or services. However, many business owners are not leveraging the full potential of this platform, and one way to do so is by posting on their Facebook business page every day.

Here are some reasons why posting daily on your Facebook business page is important:

1. Increased visibility
The Facebook algorithm prioritizes posts that receive high engagement, meaning that the more you post, the more likely your page is to appear in your followers' newsfeed. Posting every day increases your visibility and ensures that your followers see your content regularly.

2. Consistency builds trust
Posting every day shows your audience that you are active and committed to providing value to them. It builds trust and credibility, as it shows that you are invested in your business and willing to go the extra mile to keep your followers engaged.

3. Establishing your brand
Posting regularly on your Facebook business page is an opportunity to establish your brand's voice and personality. It allows you to showcase your company culture, highlight your values, and communicate your mission to your audience. Consistent messaging and branding help your audience connect with your business on a deeper level.

4. Boosting engagement
When you post daily, you give your followers more opportunities to engage with your content. This can include liking, commenting, and sharing your posts. Increased engagement not only improves your visibility on the platform, but it also helps you build a stronger relationship with your audience.

5. Staying top of mind
Posting every day ensures that your business stays top of mind for your followers. When they see your content regularly, they are more likely to think of your business when they need your products or services. This can lead to increased sales and customer loyalty.

In conclusion, posting daily on your Facebook business page is an essential component of your social media strategy. It increases your visibility, builds trust, establishes your brand, boosts engagement, and keeps your business top of mind for your audience. By making a commitment to post every day, you can take full advantage of the benefits of this powerful platform and connect with your customers on a deeper level.
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The Importance of Business Blogging! | Janzen Marketing LLC | (785) 212-0945

4/18/2023

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Janzen Marketing LLC
www.janzenmarketingllc.com
(785) 212-0945
[email protected]


Follow us on social media!
Facebook: https://www.facebook.com/janzenmarketing
LinkedIn: https://www.linkedin.com/company/janzenmarketingllc
Instagram: https://www.instagram.com/janzenmarketing/



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5 Benefits of Using Video for Social Media! | Janzen Marketing LLC | (785) 212-0945

4/11/2023

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There are several benefits of using video for social media, including:

1. Builds Trust and Credibility - videos are a great way to take customers behind the scenes of your business and show the ‘human’ side. You can show videos of your workspace, your team and show off your humor.[1]

2. Provides a more comprehensive and creative message - video content is a great way to provide your audience with a more comprehensive and creative message.[2]

3. Increases brand association by 139% - gaining an audience for your videos will improve potential customers and prospects’ connection between your brand and the message you are wanting to address.[3]

4. Allows you to move quickly to take advantage of news stories, consumer behavior, and any kind of relevant content that goes viral - it’s imperative to deliver relevant content to your audience. Video gives your brand a voice and allows you to move quickly to take advantage of news stories, consumer behavior, and any kind of relevant content that goes viral.[1]

5. Can be repurposed across multiple platforms - producing quality video content may be more time-consuming than taking a photograph, but once complete, you can use it to reach different audiences across multiple platforms. Translation: Greater reach = a greater return on investment.[4]

These benefits are just a few reasons why video should be an integral part of any social media strategy.
__________________________________________

Janzen Marketing LLC
www.janzenmarketingllc.com
(785) 212-0945
[email protected]



Follow us on social media!
Facebook: https://www.facebook.com/janzenmarketing
LinkedIn: https://www.linkedin.com/company-beta...
Instagram: https://www.instagram.com/janzenmarke...

Sources:
https://likeablelab.com/articles/top-5-benefits-of-using-video-on-social-media/
https://blog.adobe.com/en/publish/2021/10/07/is-photo-or-video-better-for-social-media-engagement
https://sparksight.com/blog/online-marketing-blog/6-benefits-video-social-media-strategy/
https://later.com/blog/video-on-social-media/

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Tips for Creating a Great Business Marketing Plan!

4/6/2023

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