More and more businesses are realizing that social media is not just a passing trend but rather a vital contemporary business tool, which is why many organizations are hiring social media managers to manage their SEO and social media needs. Although many firms have a tendency to scatter the social media responsibilities across the workforce, ultimately, an expert will be required as social media duties tend to overwhelm employees in their current positions, which depletes productivity and business growth. Social media managers are equipped with the know how to help them navigate the ever changing trends and they are instrumental in helping a business understand today’s tech savvy, hyper connected consumer.

Here are 5 benefits of hiring a social media manager that can impact your business as a whole:

To keep up with trends
The world of social media continues to evolve and change, and the best way for firms to keep up with the changing trends is by hiring a social media manager. An experienced social media manager is occupied with the internet and all the technologies surrounding it, which allows one to identify the most suitable outlets for a business to enable smart decisions that can attract more customers.

For great content
Great social media managers are also charged with crafting and curating engaging online content that makes it easy for consumers to locate you. Content creation and research can be extremely time consuming, which means that the job cannot be bounced off from one person to another without sacrificing another area of business.

For tracking metrics
Whether your business used Facebook advertising, Instagram insights, LinkedIn Company Page Analytics or Google Ad Words, a social media manager has the skills to effectively track your online performance within each social media platform. This allows companies to capitalize on the data acquired to impact social media campaigns positively.

Build brand recognition
A social media manager has the experience and the resources to develop a business’ online personality and brand. A social media manager also has the skills to maintain your brand by targeting and engaging audiences that are interested in your product or service. This expertise presents opportunities to create a positive and active online community. Your fans, subscribers and potential customers are more likely to engage if a brand is active online.

For competitive advantage
Although a lot of businesses are using social media as a business tool, many still haven’t incorporated it into their operations. By hiring an expert, a business gains a competitive advantage that establishes a company or brand as a leader in the field.

It is an absolute must for any individual or business to optimize their website for SEO if they want to get themselves or their organization ranked higher in search engines. SEO has been widely adopted and has become an accepted online marketing strategy because of its effectiveness. Website optimization is the art that tests and improves websites to make them more engaging and more effective in converting visitors. SEO, on the other hand, involves the process of impacting the visibility of a website or page in a search engine’s unpaid or organic search results.  

Here are the 5 Benefits of Optimizing your website for SEO:

To increase your traffic
The top ranks on search engine result pages tend to receive the majority of clicks and engagement; therefore, ranking high in the top search engine positions can result in an increase in traffic which leads to more sales for your website. SEO also involves creating informative and keyword relevant title tags and meta descriptions, which all show up on the search engine result pages. Optimizing these tags leads to an increased click through rate which results in web traffic.

Tracks ROI
SEO typically supplies a greater return on investment or ROI when compared to traditional methods of advertising and marketing such as newspaper ads. SEO supplies trackable and quantifiable results which enable organizations and bloggers to track every aspect of a marketing strategy such as an increase in page likes, conversions, traffic, and rankings. Comprehensive analytics even allow you to track demographic information for individuals that interact with your website, which leads to crafting relevant content.

It is inexpensive
SEO is an inexpensive and cost effective marketing strategy as it targets users that are actively searching for your products or services online. SEO helps businesses save more money as opposed to the use of other expensive outbound strategies such as cold calling, which does not generate as many leads as SEO. Traffic acquired as a result of SEO practices is more effective and qualified than a broad variety of other marketing strategies resulting in cost savings.

It enhances your website’s effectiveness
When you make your website SEO friendly, you concurrently also help to make your website more navigable. SEO efforts consist of rearranging the architecture of your website, which makes navigation more straightforward. This makes it easy for users to locate your page and the information contained within the site. An effective site often results in more exposure for your website and it allows a brand to create a loyal following.