Email marketing is a powerful tool that allows businesses to gain information regarding current and potential new customers to get an enhanced understanding of who they are and what they may require from you in future. When followed up with personalized and relevant content via email or through various social media platforms, a business can grow exponentially. An email database is more than just a collection of names but rather it is a collection of personal information that is exclusive to each consumer. When used correctly, an email database can be more effective than Twitter, LinkedIn, or Facebook. Here are the 5 top benefits of creating an email database:

For authority
An email database is a permission based asset, which means that every consumer that signs up typically has given a business permission to share content and communicate with them. This not only gives a business authority, but it also allows business to build their audience and target them correctly.

Tailored offers
An email database is proactive and allows you to communicate with a qualified audience that is interested in your products or service. This enables a business to tailor their offers by creating messages that appeal more to a specific segment of audience or subscribers.

Full ownership
When you create an email data base, you own full control and access to it. Other social media platforms such as Twitter and Facebook can collapse or institute changes in their privacy or user settings, which can hamper your ability to communicate instantly. On the other hand, your email database is not controlled by anyone and is not influenced by decisions made by other businesses.

For higher sales and profit
Target audiences who subscribe to email newsletters are interested in some of the offers and benefits on offer, which enables businesses to boost their sales and profits. Despite the popularity of social media platforms such as Facebook, the fact remains that there are still consumers who have not signed up to them.  However; almost everyone has an email which expands a business’ reach and audience.

To build brand loyalty
Email databases can be one of the best ways for a business to build brand loyalty. Since databases allow you to interact with consumers one on one, it gives you insight into their spending habits, which creates the opportunity to show appreciation by posting discounts and special offers. Actions like these can encourage one time customers to become repeat clients and it builds brand loyalty from existing customers.

Facebook has become one of the most widely used social media platforms owing to the numerous benefits associated with its use in business. Not only is Facebook vital for day to day communication and contact with clients and partners from all over the globe, it has also turned out to be one of the handiest tools to use for advertising and promoting goods and services. Marketing efforts of businesses on Facebook can have a huge impact on the development and success of a business. Although there is a lot of a debate discussing the relevance of Facebook in business today, it is still essential for business owners to promote their businesses and services if they want to attain commercial success. Here are 5 benefits of having a business Facebook page:

It is a Low-Cost Marketing Strategy
Businesses can sign up on Facebook at no cost; for small or startup businesses; this can be extremely useful particularly if a business does not have money to invest in a website. Marketing is an extremely important component for business success and Facebook supplies an avenue that allows the promotion of products and goods.

Facebook has Increased Exposure
Facebook has over 1 billion users, and the number continues to rise daily. This amount of exposure is difficult for small business to gain without spending a lot of money.  The most effective way that a business can use Facebook is for audience engagement. By creating posts and content that can engage target customers and clientele, a business is able to engage with its audience easily. Facebook posts that are interactive encourage audience participation and sharing.

News Feed ads
Facebook allows businesses to place an advertisement in the right column of the page, as well as within news feeds. To be able to do this, a business must link their ads to their Facebook pages for the ads to get displayed in the newsfeed. A business’ ad can encourage audiences to like a page, which helps to widen the reach and the exposure.
 
They Help to Gather Leads
Facebook helps businesses to gather leads that can be useful outside Facebook. Smart businesses use Facebook not only for advertising but also for gathering leads in the form of email addresses, which can be used to make contact outside the social platform. Emails can be gathered through newsletters, contests, and giveaways.

Facebook Insights
Facebook provides insights to various business pages. These insights are easy to understand even for non-technical users and they supply businesses with great insight into their operations. Insights help businesses to assess the page likes, the reach of the posts, the engagement of the page, as well as post performance.

In the contemporary business world, it has become increasingly apparent that small and large businesses alike need an emphasized web presence to survive in these tough economic times. Most businesses realize the importance of having a business website as a vital component for developing a comprehensive online marketing and branding strategy. However, the competitive nature of the economy has forced businesses to look beyond websites. One of the most effective strategies for building a brand, as well as brand awareness while supplying audiences with relevant and useful content is through blogging. Blogging is an easy way for businesses to attract audiences, drive traffic and enhance inbound marketing efforts aimed at attracting new customers. Here are the 5 benefits of blogging for your business:

SEO Boost
All search engines are captivated by fresh, relevant and engaging content. Blogging is one of the most straightforward ways to supply this content. When businesses post content on a regular basis, they supply search engines with content to index. Blogging is also a perfect platform that allows bloggers and businesses to include keyword phrases associated with the business. These primary and secondary keywords enable customers to search for their preferred services or products.

Strengthen Relationship with Existing Customers
Customer engagement is a vital component of online branding and marketing; blogging presents businesses with the perfect platform to engage and interact with customers, therefore building relationships with them. Blogging presents a wonderful avenue for businesses to target their audiences by posting high-quality content that is relevant to their lives. Because most blogs have a comment section, it is easy to follow customer responses to various posts.

Establishment of Thought Leadership
People who blog consistently tend to establish thought leadership within their selected industries and niches. Blogging allows businesses to earn followers on various social media platforms which lead to top shelf awareness that enables a blogger to constantly command respect for services or products offered.

It Increases Brand Awareness
Brand awareness is an important component of marketing and blog posting. It allows businesses to expose a personal or human side that is easily recognizable by loyal customers. A recognizable brand also makes it easy to leverage customers so that a business can attract prospective new ones.

Blogging Creates Sharing Opportunities
Blogging creates the perfect opportunity for audiences and followers to share links to your content, therefore helping to create the potential for traffic that can go viral. This leads to exponential market growth, which is the epitome of free digital marketing.