More and more businesses are realizing that social media is not just a passing trend but rather a vital contemporary business tool, which is why many organizations are hiring social media managers to manage their SEO and social media needs. Although many firms have a tendency to scatter the social media responsibilities across the workforce, ultimately, an expert will be required as social media duties tend to overwhelm employees in their current positions, which depletes productivity and business growth. Social media managers are equipped with the know how to help them navigate the ever changing trends and they are instrumental in helping a business understand today’s tech savvy, hyper connected consumer.

Here are 5 benefits of hiring a social media manager that can impact your business as a whole:

To keep up with trends
The world of social media continues to evolve and change, and the best way for firms to keep up with the changing trends is by hiring a social media manager. An experienced social media manager is occupied with the internet and all the technologies surrounding it, which allows one to identify the most suitable outlets for a business to enable smart decisions that can attract more customers.

For great content
Great social media managers are also charged with crafting and curating engaging online content that makes it easy for consumers to locate you. Content creation and research can be extremely time consuming, which means that the job cannot be bounced off from one person to another without sacrificing another area of business.

For tracking metrics
Whether your business used Facebook advertising, Instagram insights, LinkedIn Company Page Analytics or Google Ad Words, a social media manager has the skills to effectively track your online performance within each social media platform. This allows companies to capitalize on the data acquired to impact social media campaigns positively.

Build brand recognition
A social media manager has the experience and the resources to develop a business’ online personality and brand. A social media manager also has the skills to maintain your brand by targeting and engaging audiences that are interested in your product or service. This expertise presents opportunities to create a positive and active online community. Your fans, subscribers and potential customers are more likely to engage if a brand is active online.

For competitive advantage
Although a lot of businesses are using social media as a business tool, many still haven’t incorporated it into their operations. By hiring an expert, a business gains a competitive advantage that establishes a company or brand as a leader in the field.

It is an absolute must for any individual or business to optimize their website for SEO if they want to get themselves or their organization ranked higher in search engines. SEO has been widely adopted and has become an accepted online marketing strategy because of its effectiveness. Website optimization is the art that tests and improves websites to make them more engaging and more effective in converting visitors. SEO, on the other hand, involves the process of impacting the visibility of a website or page in a search engine’s unpaid or organic search results.  

Here are the 5 Benefits of Optimizing your website for SEO:

To increase your traffic
The top ranks on search engine result pages tend to receive the majority of clicks and engagement; therefore, ranking high in the top search engine positions can result in an increase in traffic which leads to more sales for your website. SEO also involves creating informative and keyword relevant title tags and meta descriptions, which all show up on the search engine result pages. Optimizing these tags leads to an increased click through rate which results in web traffic.

Tracks ROI
SEO typically supplies a greater return on investment or ROI when compared to traditional methods of advertising and marketing such as newspaper ads. SEO supplies trackable and quantifiable results which enable organizations and bloggers to track every aspect of a marketing strategy such as an increase in page likes, conversions, traffic, and rankings. Comprehensive analytics even allow you to track demographic information for individuals that interact with your website, which leads to crafting relevant content.

It is inexpensive
SEO is an inexpensive and cost effective marketing strategy as it targets users that are actively searching for your products or services online. SEO helps businesses save more money as opposed to the use of other expensive outbound strategies such as cold calling, which does not generate as many leads as SEO. Traffic acquired as a result of SEO practices is more effective and qualified than a broad variety of other marketing strategies resulting in cost savings.

It enhances your website’s effectiveness
When you make your website SEO friendly, you concurrently also help to make your website more navigable. SEO efforts consist of rearranging the architecture of your website, which makes navigation more straightforward. This makes it easy for users to locate your page and the information contained within the site. An effective site often results in more exposure for your website and it allows a brand to create a loyal following.

One of the oldest and most efficient methods of marketing is promotional product marketing, which is still widely in use today. Because of changes in the economy and the business world, marketing has moved forward at an astounding rate, which has caused new strategies to develop each day.

Small businesses, in particular, have to adapt to numerous changes which can prove difficult for them to actively engage and reap the benefits of these new marketing efforts and trends. Thankfully, small businesses struggling to acclimatize with these changing trends can still rely on the oldest form of marketing, which is the use of promotional products.  This is not the flashiest of strategies to implement, but it works and is a great option for small business.

Here are 5 benefits of using promotional products for your small business:

They are affordable
While investing capital on promotional merchandise might seem like a huge gamble, investing in promotional products is a lot cheaper than relying on traditional methods of advertising and marketing. For promotional advertising to work, it is imperative that a business knows its clientele and target market inside and out to be able to offer merchandise that works in the company’s favor.

They help to increase brand recognition
The goal of every business large and small is to attain brand recognition. Promotional products allow a business to stand out from the competition and they allow customers to forge a personal connection with a brand. By customizing an item or piece of merchandise, customers can constantly be reminded of the brand through its various promotional items.

High reach at a very low price
Small businesses often have to deal with tight budgets, which can make it hard for business or start-ups to determine exactly which marketing efforts can work for the business. Promotional products leave a large but lasting impact and are a great value for investment. A simple giveaway can do a lot to increase customer loyalty.

They serve as alternative business cards
While business cards will always remain a valuable business staple, promotional products allow small businesses to get their name out there in a fun and creative way. Since most promotional items showcase the brand’s contact information and logo, they are great for advertising and spreading vital company information among the masses.

They are tactile
One of the things to remember when running a marketing strategy is the possibility of repeat exposure. Promotional products allow businesses to consistently remain visible in front of customers without investing a lot of money. Businesses must think about which items the customers want to keep around for the promotional items to remain valuable and effective.

As search engines become smarter, more intelligent and more efficient, the process of ranking high is becoming more complex than ever before. Now, it takes a lot more than just posting quality content to get to the top; nowadays, optimizing your photos before posting them online is just as important. Image optimization has long been considered a vital element of on-site optimization, particularly for businesses and websites that rely heavily on images as part of their content strategy. Image use is important because it makes content more engaging, however, when the images are not optimized, it can make SEO efforts more challenging.

Here are 5 benefits of optimizing your photos before posting online:

To show up on related image searches
When photos are formatted and titled correctly with phrasing that is appropriate to the content of each respective image, they stand a higher chance of showing up on the search engine as a related image. Google image searches can help to redirect new visitors to your website, therefore increasing site traffic.

To increase visibility
When your images are optimized correctly, they can aid to increase the visibility of your brand and traffic when they are listed frequently in Google image searches. For your brand’s visibility to increase, you must also have stellar content that can make a difference in the number of people that you attract to your website. When SEO is applied to your entire stock of images, there is also a possibility of creating brand loyalty.

It helps with long loading times
One of the best ways to optimize your images is by using the Alt tag, which stands for the alternate tag. This tag is displayed in place of an image if it takes too long to load on a website.  Most of the search engines are text based, which means that they cannot read on images and videos. As such, during long loading times, the location of your images appears like an empty space, which is generally bad for your SEO. Alt tags notify search engines that there is an image placed and it also informs about the topic of the image.

To improve site speed
Images are much larger than written content and all the space taken up can interfere with the speed of your site. Optimizing images allows you to improve the site speed by formatting and tagging the images properly, therefore eliminating any issues that may compromise the user experience.

To make them more appealing
Images are vital to the success of any website, blog or business. Optimizing the images also means making them more appealing so that they can fit the narrative. This may involve changing image brightness, image size, and even the descriptions to allow them to fit your site perfectly.

Marketing is becoming increasingly more demanding in these contemporary times. Marketers today have to be concerned about more productivity leads, sales, and effectiveness particularly as digital marketing starts to take on an increased role in business.  If your business is struggling to keep up with its marketing needs, it may be time to consider hiring a local marketing company. Marketing is a crucial component for business growth and success as it makes a difference in whether or not customers will seek your services or the competitors. So when it comes to marketing, there should not be any room for failure of mediocrity.  Here are the 5 benefits of hiring a local marketing agency:

To save money
Outsourcing your marketing efforts to a local marketing agency can allow you to save money. Working with an agency allows you to discuss your business needs and goals with the agency, which will have to work according to your budget. In the end, the contract that you receive will be based on a fixed cost that will enable you to know what you are spending before you sign on.

To work with experts
Marketing is a deceivingly broad term that involves a lot more including social media marketing, copywriting, graphic design work and sound work, depending on what your needs are. All of the professionals that work on marketing campaigns are skilled, professional and are dedicated to delivering quality work. These professionals are also instrumental in giving an outside perspective on your business, which will impact your operations positively.

Access to the latest technology
Most local marketing agencies have access to compatible marketing technologies that help to make the process easier and more effective. A local firm which is performance based can provide you with the right guidance as well as an implementation service and support that can aid your marketing efforts. Marketing tools and technologies help to drive productivity and improve performance. However, for their effectiveness to be realized, professional is needed that can interpret data and make smart decisions that can attain results.

To save time
The work of the marketing agency is to produce results which consist of driving quality sales leads, increase web traffic and build subscribers. Businesses that hire local marketing agencies do not need to train them, which saves time, allowing businesses to concentrate on other vital areas.

An outside perspective
Local marketing agencies are valuable because they provide an outside perspective. In house marketers often lose sight of the big picture as they tend to be immersed in snumerous day to day activities. Collaborating with a local marketing agency can supply businesses with new and better ways of doing things, which can help improve productivity.