 There are several benefits of using video for social media, including:
1. Builds Trust and Credibility - videos are a great way to take customers behind the scenes of your business and show the ‘human’ side. You can show videos of your workspace, your team and show off your humor.[1] 2. Provides a more comprehensive and creative message - video content is a great way to provide your audience with a more comprehensive and creative message.[2] 3. Increases brand association by 139% - gaining an audience for your videos will improve potential customers and prospects’ connection between your brand and the message you are wanting to address.[3] 4. Allows you to move quickly to take advantage of news stories, consumer behavior, and any kind of relevant content that goes viral - it’s imperative to deliver relevant content to your audience. Video gives your brand a voice and allows you to move quickly to take advantage of news stories, consumer behavior, and any kind of relevant content that goes viral.[1] 5. Can be repurposed across multiple platforms - producing quality video content may be more time-consuming than taking a photograph, but once complete, you can use it to reach different audiences across multiple platforms. Translation: Greater reach = a greater return on investment.[4] These benefits are just a few reasons why video should be an integral part of any social media strategy. __________________________________________ Janzen Marketing LLC www.janzenmarketingllc.com (785) 212-0945 info@janzenmarketingllc.com Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company-beta... Instagram: https://www.instagram.com/janzenmarke... Sources: https://likeablelab.com/articles/top-5-benefits-of-using-video-on-social-media/ https://blog.adobe.com/en/publish/2021/10/07/is-photo-or-video-better-for-social-media-engagement https://sparksight.com/blog/online-marketing-blog/6-benefits-video-social-media-strategy/ https://later.com/blog/video-on-social-media/
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