5 Benefits of Using Video for Social Media! | Janzen Marketing LLC | (785) 212-0945

There are several benefits of using video for social media, including:

1. Builds Trust and Credibility - videos are a great way to take customers behind the scenes of your business and show the ‘human’ side. You can show videos of your workspace, your team and show off your humor.[1]

2. Provides a more comprehensive and creative message - video content is a great way to provide your audience with a more comprehensive and creative message.[2]

3. Increases brand association by 139% - gaining an audience for your videos will improve potential customers and prospects’ connection between your brand and the message you are wanting to address.[3]

4. Allows you to move quickly to take advantage of news stories, consumer behavior, and any kind of relevant content that goes viral - it’s imperative to deliver relevant content to your audience. Video gives your brand a voice and allows you to move quickly to take advantage of news stories, consumer behavior, and any kind of relevant content that goes viral.[1]

5. Can be repurposed across multiple platforms - producing quality video content may be more time-consuming than taking a photograph, but once complete, you can use it to reach different audiences across multiple platforms. Translation: Greater reach = a greater return on investment.[4]

These benefits are just a few reasons why video should be an integral part of any social media strategy.
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Janzen Marketing LLC
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(785) 212-0945
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Sources:
https://likeablelab.com/articles/top-5-benefits-of-using-video-on-social-media/
https://blog.adobe.com/en/publish/2021/10/07/is-photo-or-video-better-for-social-media-engagement
https://sparksight.com/blog/online-marketing-blog/6-benefits-video-social-media-strategy/
https://later.com/blog/video-on-social-media/

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