As search engines become smarter, more intelligent and more efficient, the process of ranking high is becoming more complex than ever before. Now, it takes a lot more than just posting quality content to get to the top; nowadays, optimizing your photos before posting them online is just as important. Image optimization has long been considered a vital element of on-site optimization, particularly for businesses and websites that rely heavily on images as part of their content strategy. Image use is important because it makes content more engaging, however, when the images are not optimized, it can make SEO efforts more challenging.
Here are 5 benefits of optimizing your photos before posting online:
To show up on related image searches
When photos are formatted and titled correctly with phrasing that is appropriate to the content of each respective image, they stand a higher chance of showing up on the search engine as a related image. Google image searches can help to redirect new visitors to your website, therefore increasing site traffic.
To increase visibility
When your images are optimized correctly, they can aid to increase the visibility of your brand and traffic when they are listed frequently in Google image searches. For your brand’s visibility to increase, you must also have stellar content that can make a difference in the number of people that you attract to your website. When SEO is applied to your entire stock of images, there is also a possibility of creating brand loyalty.
It helps with long loading times
One of the best ways to optimize your images is by using the Alt tag, which stands for the alternate tag. This tag is displayed in place of an image if it takes too long to load on a website. Most of the search engines are text based, which means that they cannot read on images and videos. As such, during long loading times, the location of your images appears like an empty space, which is generally bad for your SEO. Alt tags notify search engines that there is an image placed and it also informs about the topic of the image.
To improve site speed
Images are much larger than written content and all the space taken up can interfere with the speed of your site. Optimizing images allows you to improve the site speed by formatting and tagging the images properly, therefore eliminating any issues that may compromise the user experience.
To make them more appealing
Images are vital to the success of any website, blog or business. Optimizing the images also means making them more appealing so that they can fit the narrative. This may involve changing image brightness, image size, and even the descriptions to allow them to fit your site perfectly.