*Adapted from Hubspots tool: https://www.hubspot.com/make-my-persona?_ga=2.163129594.770607767.1604783434-147124600.1602550295
*Adapted from Hubspots tool: https://www.hubspot.com/make-my-persona?_ga=2.163129594.770607767.1604783434-147124600.1602550295