Why October Is the Perfect Time to Audit Your Website and SEO!

Autumn is here, and for small businesses, October is more than pumpkin spice and falling leaves—it’s the perfect month to audit your website and SEO. With the holiday season just around the corner, now is the time to make sure your online presence is performing at its best. A website and SEO audit ensures you’re visible, efficient, and ready to capture leads when it matters most.

Here’s why October is ideal—and how to get started.

1. Prepare for the Holiday Rush
The holiday shopping season can be a make-or-break time for small businesses. Websites that load slowly, have broken links, or lack clear navigation risk losing sales.

Audit Tip: Check your website for:

• Page load speed and mobile responsiveness
• Broken links or outdated content
• Clear calls-to-action (CTAs) on every page
• Fixing these issues in October gives you a fully optimized website ready to capture holiday traffic.

2. Optimize for SEO Before the Peak Season
Search engines reward websites that are optimized for user experience, relevant keywords, and quality content.

SEO Audit Checklist:

• Evaluate your website’s keywords: Are they aligned with what your audience is searching for?
• Review meta titles, descriptions, and headers for optimization.
• Check backlinks and internal links to improve site authority.
• Assess blog content for relevance and update outdated posts.

By auditing now, your website will rank higher when potential customers start searching for seasonal products or services.

3. Identify Gaps in Your Content
A website audit isn’t just technical—it’s also strategic. Reviewing your content can reveal gaps in messaging, value propositions, or offerings.

Content Audit Tips:

• Ensure each page answers your customer’s questions.
• Add new pages or blogs for trending holiday keywords.
• Repurpose successful content for email campaigns or social media.

Filling these gaps now ensures you’re fully prepared to engage and convert visitors.

4. Stay Ahead of Competitors
Many small businesses wait until the last minute to optimize their sites or run seasonal campaigns. By auditing in October, you get a head start on your competitors.

• Check competitor websites to see what’s working in your industry.
• Identify SEO opportunities they may be missing.
• Implement improvements before they launch their holiday campaigns.

Being proactive gives your business a competitive edge.

5. Build a Foundation for Year-End Marketing
A website and SEO audit in October sets you up for success into November, December, and the new year. Once your website is optimized:

• Paid ad campaigns will perform better with a fully functional site.
• Email marketing campaigns can link to optimized landing pages.
• Social media traffic will convert more efficiently.

This proactive approach maximizes ROI and reduces last-minute stress.

Final Thoughts
October is more than just a prelude to the holidays—it’s the perfect time to ensure your website and SEO are performing at their peak. Auditing now can prevent lost leads, improve visibility, and set the stage for a successful holiday season.

💡 Need a full website and SEO audit tailored to your small business? Janzen Marketing helps small businesses identify gaps, optimize performance, and implement strategies that convert.

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Janzen Marketing LLC
www.janzenmarketingllc.com
(785) 212-0945
[email protected]

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