National Ice Cream Month Campaigns: Sweet Social Ideas for July!

July is National Ice Cream Month, a delicious opportunity for brands to scoop up engagement with flavorful and fun social media content. From classic ice cream socials to creative giveaways, here are five cool campaign ideas to help your brand shine this summer:

1. Host an Ice Cream Social Event
Invite followers and local fans to an in-person or virtual Ice Cream Social where they build custom sundaes with your signature toppings.

• How to boost visibility: Capture UGC (user-generated content) like happy customers scooping, or your team's DIY sundae bar prep.
• Hashtag use: Promote a branded hashtag like #SweetSummerSundae to gather and feature fun moments.

2. Run a “Free Scoop” or BOGO Promo
Offer free scoops or BOGO deals to reward your audience:

• Partner with local ice cream shops to host a Free Scoop Day and share Instagram Stories from the event.
• Create a loyalty card—after X visits, earn a free ice cream treat.
• Promote these offers via social ads, email, and geo-targeting.

3. Launch a Flavor Creation Challenge
Encourage followers to invent a new summer flavor in the comments.

• Ask them to suggest fun combos (e.g., "peach‑lavender swirl") and reward the most creative idea with a free pint or gift card.
• Share the fan‑inspired flavor creation via Stories or posts.

4. Celebrate National Ice Cream Day
The third Sunday of July is National Ice Cream Day—an ideal moment to run timely promotions.

• Offer free mini-scoops (like Dairy Queen’s free Dilly Bars in the past.
• Share sweet deals like Baskin‑Robbins’ $1.99 scoop promo for parents.
• Encourage followers to post their ice cream moments with a branded hashtag to be featured on your page.

5. Partner with Local Brands
Tap into roundtable promotions by teaming up with local favorites:

• Co-host an event with a café, bookstore, or gym where customers get an ice cream treat post-workout or after a purchase.
• Your brand can benefit from cross‐promotion and expanded reach by tagging each other in social content.

Sweet Tips for Campaign Success

• Leverage UGC: Encourage fans to share photos via your hashtag and feature the best ones on your stories or feed.
• Visual Appeal: Use bright summer visuals, close‑up ice cream shots, and playful summer graphics—posts with images get more clicks and engagement .
• Contests & Polls: Run fun polls like “Cone vs. Cup?” or “Choco vs. Fruit Toppings?” to spark interaction.
• Share Your Brand Story: Post short videos showing your team enjoying the treats or mixing sundaes—it builds authenticity.

Why Campaigns Like These Work

• Timely and shareable: National Ice Cream Month amplifies your content’s relevance and reach.
• Encourages real engagement: Freebies and contests drive participation and sharing.
• Boosts local credibility: Partnering with nearby brands increases customer trust and visibility.

Partner with Janzen Marketing for Sweet Summer Results
Want help melting away your audience’s boredom with engaging ice cream campaigns? Janzen Marketing specializes in crafting fun, community‑driven social strategies that deliver ROI.

Contact Janzen Marketing today to plan your July ice cream initiative—and make this summer a sweet success!

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