 The holiday season can be magical—but for small businesses, it can also be a little scary. Just when you think you’ve built momentum with your leads, the holidays roll in, inboxes get flooded, and suddenly… silence. 🎃👻 In other words, your leads ghost you. But here’s the good news: you don’t have to let that happen. With the right strategy, you can stay top of mind, nurture relationships, and keep your sales pipeline warm—even during the busiest time of year. In this post, we’ll explore how to keep leads engaged through the holidays so your business doesn’t get left behind. Why Leads Go Quiet During the Holidays Before you can solve the problem, it helps to understand it. Here are the top reasons leads disappear around this time of year:
The key? Stand out with a thoughtful, consistent approach that makes your brand impossible to ignore. 5 Ways to Keep Leads Engaged Through the Holidays 1. Personalize Your Outreach Generic sales emails get lost in the shuffle. Instead, segment your audience and send messages tailored to their specific needs. Address their challenges and position your business as the solution they’ll need in the new year. 2. Offer Value, Not Just Promotions Instead of flooding leads with discounts, focus on helpful content:
This positions you as a trusted advisor, not just another brand asking for money. 3. Use Holiday-Themed Campaigns Leverage the festive season to make your brand more relatable. A creative “12 Days of Marketing Tips” email series or a “New Year, New Strategy” webinar can grab attention in a fun and seasonal way. 4. Stay Active on Social Media Don’t let your accounts go dark just because you’re busy. Consistency is key for staying visible in your audience’s feed. Use scheduled posts, seasonal hashtags, and engaging polls or contests to keep people interacting with your brand. 5. Plan for the Post-Holiday Follow-Up Remember: January is prime time for decisions. Schedule follow-up emails, ads, and calls for early in the new year to re-engage leads who paused during the holidays. Final Thoughts The holidays don’t have to mean ghosted leads. With the right mix of personalization, value-driven content, and consistent communication, you can keep your prospects engaged—and even set yourself up for a strong start in the new year. Instead of worrying about silence in your inbox, focus on creating a marketing strategy that keeps you top of mind. After all, the businesses that show up consistently are the ones that get remembered. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/
0 Comments
 As the year winds down, many small business owners find themselves facing tight budgets—but that doesn’t mean marketing has to take a backseat. With strategic planning and smart tactics, you can stretch your marketing budget while still driving engagement, leads, and sales through the end of the year. Here’s how to make every marketing dollar count. 1. Prioritize High-ROI Channels Not all marketing channels deliver the same results. Focus your resources on the platforms that give you the biggest return:
Pro Tip: Track your results carefully and reallocate funds to the channels performing best. 2. Repurpose Content Creating new content for every campaign can be expensive. Instead, repurpose what you already have:
Repurposing content maximizes your reach without increasing costs. 3. Leverage Free or Low-Cost Tools There are plenty of affordable tools that can help you manage marketing more efficiently:
Using the right tools lets you maintain a professional presence without overspending. 4. Focus on Your Existing Audience Acquiring new customers is more expensive than keeping existing ones. Make the most of your current audience:
By nurturing your existing audience, you can drive sales without stretching your budget. 5. Plan Campaigns Around Key Holidays Holiday marketing doesn’t need to be elaborate—but timing matters. Focus on campaigns around:
By concentrating your efforts around high-conversion periods, you make your budget work harder. 6. Track, Analyze, and Adjust Even the best-planned campaigns need tweaking. Use analytics to see what’s working:
Reallocating funds to the highest-performing campaigns ensures every dollar is spent wisely. Final Thoughts A tight budget doesn’t mean you have to slow down your marketing. By focusing on high-ROI channels, repurposing content, leveraging free tools, nurturing existing audiences, and planning around key holidays, small businesses can maximize their marketing impact through the end of the year. 💡 Need help creating a strategic, cost-effective marketing plan for the rest of the year? Janzen Marketing specializes in helping small businesses get big results—even on a shoestring budget. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  As the leaves turn and the air gets crisp, one thing becomes clear for small businesses: the holiday season is just around the corner. For many, this is the busiest time of the year—and preparing your marketing now can make the difference between thriving and scrambling at the last minute. In this blog, we’ll cover how to prep your marketing for the holiday rush, so your business is ready to attract, engage, and convert customers when it matters most. 1. Audit Your Current Marketing Before launching new campaigns, review your existing strategies:
Pro Tip: Make a checklist of what worked and what didn’t—this gives you a clear roadmap for your holiday marketing. 2. Plan Holiday Campaigns in Advance Holidays come fast. Map out your campaigns early to avoid last-minute chaos:
Planning early ensures consistent messaging and gives your audience time to engage. 3. Optimize Your Website and Online Store Your website is often the first place customers interact with your brand during the holiday rush. Make sure it’s ready:
SEO Tip: Use seasonal keywords in your product descriptions and blog content to capture holiday search traffic. 4. Leverage Email Marketing Email remains one of the most effective ways to drive sales during the holidays.
5. Amplify Your Social Media Presence Social media can help you reach new audiences and keep your existing followers engaged.
6. Track, Analyze, and Adjust Even the best-laid plans need tweaking. Monitor your campaigns closely:
Use this data to optimize in real time and maximize sales before the holiday rush peaks. Final Thoughts The key to a successful holiday season is preparation. By auditing your marketing, planning campaigns, optimizing your website, leveraging email and social media, and tracking results, your small business can fall into sales instead of scrambling at the last minute. 💡 Need help creating a holiday marketing plan that actually drives results? At Janzen Marketing, we help small businesses plan, execute, and optimize campaigns that convert. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  It’s spooky season—and while ghosts and ghouls may just be Halloween fun, there’s one frightening thing that can haunt your small business year-round: ignoring SEO. If your website isn’t optimized for search engines, you could be scaring away potential customers without even realizing it. The truth is, in today’s digital-first world, SEO (Search Engine Optimization) isn’t optional. It’s the key to helping your business get found, earn trust, and grow online. Let’s take a closer look at why overlooking SEO can send customers running—and how you can turn things around before it’s too late. The Real Frights of Ignoring SEO 1. You’re Practically Invisible Online 👻 Imagine decorating your storefront for Halloween but never turning on the lights—no one would stop by. That’s what it’s like to have a website without SEO. If your site doesn’t appear on the first page of search results, most people will never see it. 2. Competitors Are Taking Your Traffic 🎃 If you’re not showing up, you can bet your competitors are. Businesses that invest in SEO rank higher, gain more clicks, and earn more customers—leaving you behind in the shadows. 3. Poor User Experience Sends Visitors Away 🕸️ SEO isn’t just about keywords. Search engines also care about mobile-friendliness, site speed, and easy navigation. Neglecting these things means visitors bounce—and once they leave, they rarely come back. 4. You Miss Out on Long-Term Growth 🦇 Paid ads can work, but they stop the second you stop spending. SEO, on the other hand, builds long-term visibility and authority. Without it, you’re stuck on the “pay-to-play” treadmill. How to Turn the SEO Nightmare Into a Dream The good news? SEO doesn’t have to be scary. Here are a few steps to get started:
Final Thoughts Ignoring SEO is like leaving your business in the dark on Halloween night—no one will stop by, no matter how great your products or services are. But with the right strategy, you can shine a spotlight on your business, attract more customers, and build a strong online presence that lasts well beyond spooky season. Don’t let SEO give you nightmares. Start small, stay consistent, and watch your visibility (and sales) grow. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  October is the season of pumpkins, costumes, and ghost stories—but for many small business owners, the real fright comes from marketing mistakes that keep haunting their growth. 👀 From wasted ad spend to inconsistent messaging, these slip-ups can scare away customers faster than a haunted house. The good news? You don’t need garlic, holy water, or a séance to fix them—you just need the right strategy. Here are five spooky marketing mistakes small businesses make—and how to make sure they never come back to haunt you. 1. 👻 Ghosting Your Audience Posting once in a blue moon or sending out an email every few months isn’t enough to keep your brand top of mind. Sporadic marketing makes your business disappear from customers’ memories. The Fix: Create a simple, consistent schedule for social media, email, and blogs. Even 2–3 posts per week can help keep your brand visible and alive. 2. 🎃 Treating Everyone the Same Not all customers are alike—yet many small businesses use a one-size-fits-all approach to marketing. The result? Messages that feel generic, impersonal, and ineffective. The Fix: Segment your audience. Tailor emails, ads, and social posts to specific groups based on their interests, needs, or buying habits. Personalized marketing always performs better. 3. 🕸️ Ignoring Your Website’s SEO What’s scarier than a haunted house? A website that can’t be found on Google. Without search engine optimization (SEO), your small business stays invisible to the very people searching for you. The Fix: Focus on keywords your ideal customers are searching for. Optimize your website titles, headings, and meta descriptions. Create valuable content—like blogs—that boost your ranking. 4. 🧛♂️ Draining Your Budget on the Wrong Ads Spending money on ads without tracking results is like a vampire sucking your budget dry. You might get clicks, but if they’re not converting, you’re just burning cash. The Fix: Always track ROI. Use analytics tools to measure which campaigns drive leads and sales. Double down on what works and cut what doesn’t. 5. 🦇 Flying Blind Without a Plan Jumping from one idea to the next without a marketing strategy leads to chaos, burnout, and wasted effort. It’s the marketing equivalent of wandering into a dark forest without a flashlight. The Fix: Develop a simple marketing plan that outlines your goals, platforms, budget, and schedule. A clear strategy helps you stay focused and consistent. Final Thoughts Marketing doesn’t have to be frightening—but ignoring these common mistakes will keep your business stuck in a haunted loop of missed opportunities. By staying consistent, personalizing your efforts, optimizing for SEO, tracking your ad spend, and sticking to a plan, you can turn those spooky marketing nightmares into real growth. 👻 Want to make your marketing less scary (and way more effective)? At Janzen Marketing, we help small businesses banish their marketing ghosts and build strategies that actually work. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  Small business owners are often proud do-it-yourselfers. You can handle emails, social media, and even your website—but when it comes to design, going DIY can sometimes cost you more than it saves. Poor design can confuse customers, damage your brand credibility, and even drive potential buyers away. In this post, we’ll explore why DIY design can hurt your business—and how to fix it without breaking the bank. The Hidden Costs of DIY Design 1. First Impressions Matter Your design is often the first thing a customer notices—on your website, social media, or promotional materials. A poorly designed logo, flyer, or post can make your business look unprofessional, even if your products or services are excellent. Result: Customers may leave before they even explore what you have to offer. 2. Inconsistent Branding Confuses Your Audience DIY design often leads to inconsistent colors, fonts, and imagery. When your branding isn’t cohesive:
Consistency builds trust, and inconsistency can quietly drive customers toward competitors. 3. Wasted Time and Effort Design tools can be intuitive, but creating professional-looking assets takes time. Hours spent tweaking fonts, aligning images, or figuring out layouts is time you could spend growing your business or serving customers. Opportunity Cost: The hours you spend DIY-ing are hours you aren’t generating revenue or nurturing leads. How to Fix It: Smart Design Solutions You don’t need a huge marketing budget to get professional design—just a smart approach: Hire a Professional (Even for Small Projects)
Use Pre-Made Templates Wisely
Create a Brand Style Guide
Focus on Quality Over Quantity
Final Thoughts DIY design can seem like a cost-saving solution—but in reality, poor design can drive customers away, confuse your audience, and waste your time. By investing in professional design, using templates wisely, and maintaining brand consistency, you can turn your marketing materials into a powerful tool that attracts and converts customers. 💡 Need help creating polished, cohesive marketing materials without overwhelming your schedule? Janzen Marketing specializes in helping small businesses design smart, effective marketing that actually works. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  Social media can feel like a mystery for many small business owners. You know it’s important, but the constant updates, algorithms, and content demands make it easy to feel stuck. In fact, most small businesses struggle with social media—not because they lack talent, but because they lack a strategy. In this post, we’ll break down the #1 reason small businesses fail on social media and share actionable steps to fix it. Why Strategy Is the Missing Piece Without a social media strategy, businesses often post randomly, chase trends, or skip platforms altogether. This leads to:
Social media without a plan is like sailing without a compass—you might move, but you won’t reach your destination. How to Fix It: 5 Steps to a Winning Social Media Strategy 1. Define Your Goals Start by asking: What do you want social media to achieve?
Clear goals give your social media purpose and make it easier to measure success. 2. Know Your Audience Understanding your target audience is essential:
This ensures your content resonates and reaches the right people. 3. Create a Content Plan Random posting is one of the biggest social media mistakes. Instead:
4. Be Consistent Algorithms reward consistency. A steady posting schedule helps:
Even 2–3 posts per week with purpose beats sporadic posting. 5. Track Performance and Adjust Social media is not “set it and forget it.” Track metrics like:
Use this data to refine your strategy and focus on what works best. Final Thoughts The #1 reason small businesses struggle with social media is simple: lack of strategy. But with clear goals, audience understanding, a solid content plan, consistency, and performance tracking, you can turn social media into a powerful marketing tool instead of a time-draining frustration. 💡 Feeling overwhelmed with social media? Janzen Marketing helps small businesses create strategies that save time, increase engagement, and drive real results. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  October is the season of pumpkins, costumes, and candy—but it’s also a golden opportunity for small businesses to get creative with their marketing. With the holiday season right around the corner, October is the perfect month to attract attention, boost engagement, and set yourself up for year-end success. Ready to turn spooky season into sweet sales? Here are five trick-or-treat marketing wins your small business can try this October. 1. 🎃 Dress Up Your Branding for the Season A little seasonal flair goes a long way. Adding Halloween or fall-inspired touches to your website, social media, or storefront shows personality and keeps your business relevant. Ideas:
Sweet Win: Customers love brands that join in on the seasonal fun—it makes your business feel approachable and relatable. 2. 🍬 Host a Trick-or-Treat Giveaway People love free stuff. A Halloween giveaway is a great way to boost engagement and grow your audience. How to Do It:
Sweet Win: Increased visibility and new potential customers—without a scary ad budget. 3. 👻 Share Spooky (But Helpful) Content Seasonal content marketing grabs attention while educating your audience. Think blog posts, social posts, or videos with a Halloween twist. Ideas:
Sweet Win: Position yourself as helpful and creative, while tapping into seasonal trends. 4. 🦇 Partner with Local Businesses Halloween is a community-driven holiday, making it the perfect time to collaborate with other small businesses. How to Do It:
Sweet Win: Cross-promotion introduces your business to a new audience—without doubling your marketing workload. 5. 🕸️ Launch a Limited-Time Offer Urgency drives sales, and October is full of opportunities to create limited-time promos. Ideas:
Sweet Win: Scarcity + seasonality = the perfect combo for driving quick conversions. Final Thoughts October doesn’t have to be just about costumes and candy—it’s a powerful time for small businesses to shine. By adding seasonal branding, hosting giveaways, sharing themed content, partnering locally, and running limited-time offers, you can create sweet wins that carry momentum into the busy holiday season. 🎃 Want help creating seasonal campaigns that don’t just look fun—but actually drive sales? At Janzen Marketing, we turn small business ideas into big results. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  For many small businesses, September brings a noticeable dip in activity. Summer is over, back-to-school is wrapping up, and customers may seem distracted or slow to engage. But savvy business owners know that September doesn’t have to be a lull—it can be the perfect time to gear up for a holiday boom. In this post, we’ll explore strategies to maintain momentum through the September slowdown and set your business up for a strong holiday season. 1. Audit Your Current Marketing Performance Before launching new campaigns, take stock of what’s working:
Pro Tip: Use this audit to refine your messaging and focus on the campaigns most likely to drive results. 2. Refresh Your Content and Promotions Customers notice fresh content and timely promotions. Consider:
Goal: Keep your brand relevant and top-of-mind, even during slower months. 3. Re-Engage Your Email List Email marketing is one of the most effective ways to maintain momentum.
Even a small series of emails can help reactivate leads who may have gone quiet over September. 4. Invest in Social Media Consistency Social media algorithms reward regular, engaging content. Use September to build a foundation for your holiday campaigns:
Consistency now ensures better engagement later when competition heats up. 5. Prepare Paid Campaigns for the Holidays If you plan to run paid ads for the holiday season, now is the time to:
Prepping campaigns in September allows you to launch confidently and maximize ROI during peak shopping months. 6. Focus on Customer Retention Slower months are a great opportunity to nurture existing customers:
A retained customer is more likely to spend during the holiday season than a new lead. Final Thoughts September may feel like a slowdown, but with intentional planning, you can transform it into a stepping stone for holiday success. Audit your performance, refresh content, engage your audience, plan paid campaigns, and nurture existing customers to keep momentum alive—and enter the holiday season with strong, sustainable growth. 💡 Need help creating a strategy that carries you from September into the holiday rush? Janzen Marketing specializes in small business marketing plans that generate results without the overwhelm. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  Autumn is here, and for small businesses, October is more than pumpkin spice and falling leaves—it’s the perfect month to audit your website and SEO. With the holiday season just around the corner, now is the time to make sure your online presence is performing at its best. A website and SEO audit ensures you’re visible, efficient, and ready to capture leads when it matters most. Here’s why October is ideal—and how to get started. 1. Prepare for the Holiday Rush The holiday shopping season can be a make-or-break time for small businesses. Websites that load slowly, have broken links, or lack clear navigation risk losing sales. Audit Tip: Check your website for:
2. Optimize for SEO Before the Peak Season Search engines reward websites that are optimized for user experience, relevant keywords, and quality content. SEO Audit Checklist:
By auditing now, your website will rank higher when potential customers start searching for seasonal products or services. 3. Identify Gaps in Your Content A website audit isn’t just technical—it’s also strategic. Reviewing your content can reveal gaps in messaging, value propositions, or offerings. Content Audit Tips:
Filling these gaps now ensures you’re fully prepared to engage and convert visitors. 4. Stay Ahead of Competitors Many small businesses wait until the last minute to optimize their sites or run seasonal campaigns. By auditing in October, you get a head start on your competitors.
Being proactive gives your business a competitive edge. 5. Build a Foundation for Year-End Marketing A website and SEO audit in October sets you up for success into November, December, and the new year. Once your website is optimized:
This proactive approach maximizes ROI and reduces last-minute stress. Final Thoughts October is more than just a prelude to the holidays—it’s the perfect time to ensure your website and SEO are performing at their peak. Auditing now can prevent lost leads, improve visibility, and set the stage for a successful holiday season. 💡 Need a full website and SEO audit tailored to your small business? Janzen Marketing helps small businesses identify gaps, optimize performance, and implement strategies that convert. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/ |
Archives
November 2025
Categories
All
|
RSS Feed
HoursBy Appointment
|