Black Friday, Small Business Saturday, and Cyber Monday: What’s Actually Worth Your Time?11/16/2025  The Holiday Sales Marathon: Which Days Really Matter? As November rolls in, small business owners everywhere start prepping for the busiest shopping weekend of the year--Black Friday, Small Business Saturday, and Cyber Monday. But here’s the truth: not every event delivers equal results for every business. Each day attracts a different audience, buyer mindset, and type of product or service. Knowing which one deserves your focus can save you hours of stress and ensure your marketing dollars are spent wisely. Let’s break down the pros, cons, and key strategies for each so you can decide what’s actually worth your time. 1. Black Friday: The Deal-Driven Powerhouse What It Is: The traditional kickoff to the holiday shopping season, Black Friday is all about deep discounts and doorbuster deals. Best For:
Pros: ✅ Massive traffic potential (both in-store and online) ✅ Shoppers are ready to spend big ✅ Great for clearing old inventory Cons: ❌ High competition from big-box retailers ❌ Price wars can erode profit margins ❌ Harder for small businesses to stand out Pro Tip: If you participate, differentiate with value, not just price. Offer bundles, free gifts, or “buy one, gift one” promotions to stand out from big retail discounts. 2. Small Business Saturday: The Community Champion What It Is: A movement launched by American Express to spotlight local and independent businesses, held the Saturday after Thanksgiving. Best For:
Pros: ✅ Promotes small business visibility ✅ Customers are motivated to “shop small” ✅ Builds community loyalty and long-term trust Cons: ❌ Smaller audience compared to Black Friday or Cyber Monday ❌ Limited online impact unless you actively promote it digitally Pro Tip: Make it a celebration, not just a sale. Offer in-store experiences, giveaways, or local partnerships. Online? Share your story—why supporting your business matters. 3. Cyber Monday: The Online Opportunity What It Is: The digital counterpart to Black Friday, focused entirely on eCommerce deals. Best For:
Pros: ✅ Lower overhead than in-store events ✅ Great for promoting bundles, digital downloads, or gift cards ✅ Extended shopping window for customers Cons: ❌ Hard to stand out without strong digital marketing ❌ Can feel repetitive after Black Friday weekend Pro Tip: Focus on convenience and value. Offer easy checkout, fast shipping, or exclusive online-only offers. 4. What’s Actually Worth Your Time? That depends on your business model, capacity, and audience:
If you have limited time and resources, pick one event and do it well rather than spreading yourself thin across all three. 5. The Smart Move: Create a “Shop Weekend” Campaign Can’t decide? Combine them. Many small businesses are finding success with a weekend-long promotion that blends all three events:
This approach keeps your brand top of mind throughout the entire holiday rush—without requiring three separate campaigns. Final Thoughts: Focus on ROI, Not FOMO It’s easy to feel pressured to do everything during the holiday shopping rush. But the most effective marketing strategy isn’t about chasing every trend—it’s about aligning your efforts with where your audience is most active and engaged. Whether you go big on Black Friday, celebrate community on Small Business Saturday, or focus on online deals for Cyber Monday, make sure your message feels true to your brand and valuable to your customers. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/
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Content Repurposing for the Holidays: Get More Mileage Out of What You’ve Already Created!11/13/2025  The Holiday Marketing Crunch Is Real Between product launches, promotions, and year-end planning, the holidays can stretch even the most organized marketing teams thin. You’re juggling social media campaigns, email newsletters, website updates, and maybe even a seasonal ad or two. But here’s the good news—you don’t need to reinvent the wheel every December. With content repurposing, you can take what you’ve already created this year and give it a festive, strategic twist that feels new and engaging—all while saving time and maximizing your return on effort. Let’s explore how to make your existing content work harder for you this holiday season. 1. Turn High-Performing Blog Posts into Holiday-Themed Content Your blog archive is a goldmine of reusable material. Identify your top-performing posts from the year—especially those that generated engagement or organic traffic—and give them a seasonal refresh. Examples:
Pro Tip: Update the publish date, revise headlines with seasonal keywords (like holiday marketing tips, end-of-year strategy, holiday SEO), and re-share it across platforms. 2. Repackage Evergreen Content for Different Platforms Evergreen content—like how-tos, FAQs, or tips—can easily be repurposed for multiple channels. Ideas:
Each new format introduces your message to a fresh audience and keeps your brand visible during the busy shopping season. 3. Create “Year-in-Review” Content Using Existing Material The end of the year is the perfect time to reflect—and your audience loves it when brands show authenticity and growth. Use your existing photos, blog stats, social highlights, or testimonials to create a Year-in-Review post or video. Example:
This content humanizes your brand while reinforcing your expertise and credibility. 4. Refresh Old Visuals with a Holiday Aesthetic Sometimes, all you need is a new look. Take your best-performing visuals from the past year—like infographics, quotes, or social templates—and give them a holiday makeover. Ideas:
This approach makes your old content feel current and festive—without recreating it from scratch. 5. Bundle Your Existing Resources into Holiday Offers If you’ve created valuable guides, videos, or templates throughout the year, bundle them together as a limited-time holiday package. Example:
This tactic reintroduces older content while positioning it as a timely, value-packed gift for your audience. 6. Turn Customer Testimonials and Case Studies into Holiday Features People trust people—and the holidays are the perfect time to showcase your biggest success stories. Repurpose your existing testimonials or case studies into social media spotlights, short video clips, or email features. Frame them as stories of success, gratitude, or growth. Not only does this build credibility, but it also strengthens emotional connection during a season centered on appreciation. 7. Use Email to Resurface Hidden Gems You likely have great content that didn’t get the attention it deserved the first time around. Use your email newsletter to reintroduce top-performing posts or popular tips with a holiday spin:
This boosts visibility while keeping your audience engaged through the end of the year. 8. Combine and Recycle Social Posts into New Series Review your best-performing social media content—quotes, tips, or short videos—and group them into holiday-themed series. Ideas:
A consistent series helps build anticipation and drives repeat engagement during the holiday rush. 9. Update CTAs to Align with Seasonal Goals Even if you reuse existing content, make sure your calls-to-action (CTAs) reflect your holiday goals. Examples:
Small tweaks keep your content relevant and conversion-focused. 10. Schedule Ahead So You Can Actually Enjoy the Holidays Repurposing content isn’t just efficient—it’s liberating. Use tools like Buffer, Later, or Meta Business Suite to schedule your refreshed posts and campaigns in advance. That way, you stay visible while actually taking time to relax and recharge. Final Thoughts: Repurpose Smart, Not Hard You’ve already done the work. Now it’s time to make that work work harder for you. By strategically repurposing your existing content, you can stay consistent, increase visibility, and free up valuable time to focus on connecting with your customers this holiday season. Because when it comes to great marketing—it’s not always about creating more, but about creating smarter. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  Seasonal Traffic Is Great—But Year-Round Customers Are Better For many small businesses, seasonal traffic is like a fireworks show: exciting, bright, and fast-moving. Whether it’s the holiday shopping rush, back-to-school season, or summer promotions, these peak times bring a surge of visitors, leads, and sales. The challenge? Once the season ends, many businesses see a dramatic drop in engagement. The key to long-term growth is turning seasonal visitors into loyal, repeat customers. Here’s how to make it happen. 1. Capture Leads Before the Season Ends The first step to converting seasonal traffic into long-term customers is collecting contact information. Strategies:
Once you have their contact info, you can nurture relationships long after the season ends. 2. Segment Your Audience for Personalized Follow-Ups Not all seasonal visitors are the same. Some are first-time buyers, others are loyal repeat shoppers. Use segmentation to tailor your messaging:
Personalized follow-ups increase the chances of turning a seasonal purchase into ongoing engagement. 3. Offer Post-Season Incentives Keep the momentum going with exclusive offers or perks after the peak season. Examples:
This approach shows customers that your relationship goes beyond just one holiday or event. 4. Retarget with Relevant Content Many visitors don’t convert immediately—but that doesn’t mean they’re gone for good. Retargeting allows you to stay visible and relevant:
By staying top-of-mind, you’re nurturing the relationship toward future purchases. 5. Build a Loyalty Program or Membership Encourage repeat business with a structured loyalty program or VIP membership:
A loyalty program transforms one-time seasonal shoppers into long-term brand advocates. 6. Create Year-Round Content That Aligns With Seasonal Interests Leverage your seasonal content to attract customers throughout the year:
This ensures that the traffic you earned during peak times continues to find value in your brand year-round. 7. Engage Through Social Proof and Community People trust brands that others trust. After seasonal traffic, reinforce credibility through:
8. Plan Seasonal Transitions Strategically End-of-season follow-ups are crucial. Transition your marketing from seasonal hype to year-round relevance:
By bridging the gap between seasons, you reduce drop-off and keep customers engaged throughout the year. Final Thoughts: From Seasonal Visitors to Lifelong Customers Seasonal traffic is valuable, but its true potential lies in turning short-term attention into long-term loyalty. By capturing leads, personalizing follow-ups, offering incentives, and staying connected, your business can turn seasonal peaks into sustainable growth opportunities. Remember: the goal isn’t just a one-time sale—it’s building relationships that last year-round. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  The Holiday Sales Trap: Why “More Discounts” Isn’t Always Better When the holidays roll around, every business seems to blast discounts, limited-time offers, and “final sale” messages. While those tactics can work, they also risk overwhelming customers who are already bombarded by holiday ads. The truth? Consumers crave authenticity and emotional connection—especially during the holiday season. Instead of leaning into aggressive sales tactics, focus on meaningful engagement that makes your brand memorable and trustworthy. Here’s how to create holiday promotions that feel genuine, not gimmicky. 1. Lead with Value, Not Price Your audience isn’t just looking for the cheapest deal—they’re looking for value. Focus your messaging on how your product or service makes their holidays easier, happier, or more meaningful. Example: Instead of saying, “Save 25% on our candles,” try, “Create a cozy holiday atmosphere your family will love—with a little help from our winter candle collection.” SEO Tip: Use value-focused keywords like holiday gift ideas, thoughtful holiday gifts, cozy home inspiration, or stress-free holiday shopping. 2. Tell a Story That Connects People buy from brands they relate to. Share a story about how your business celebrates the holidays, how your products are made, or how you give back during the season. Example: A local coffee shop might share how they roast a special holiday blend inspired by family traditions—or how a portion of proceeds supports community food drives. Authentic storytelling builds emotional connection and helps your promotion feel more like a celebration than a sales pitch. 3. Use Limited-Time Offers Strategically Scarcity works—but only when it feels genuine. Instead of overwhelming your audience with “FLASH SALE!” messages, create limited-time offers tied to a real story or milestone. Example:
This approach keeps the urgency without the pressure. 4. Focus on Experience-Based Promotions Not every holiday promotion needs to be about discounts. Offer experiences—like gift-wrapping workshops, online tutorials, or exclusive sneak peeks—that make customers feel included and valued. Example: A boutique could host a “Holiday Style Night” for customers, while a marketing agency could offer free 15-minute end-of-year consultations. These experiences promote your brand organically and deepen customer relationships. 5. Personalize Your Holiday Messaging Generic promotions get ignored. Personalization increases engagement and conversion rates—especially during the holidays. Use your customer data to segment your audience and tailor messages accordingly:
SEO Tip: Include personalized keywords like holiday gifts for mom, unique gifts for clients, or custom holiday ideas to capture niche search intent. 6. Emphasize Gratitude, Not Just Sales One of the easiest ways to avoid sounding salesy? Say “thank you.” Use the season as an opportunity to express appreciation for your customers, staff, and community. Gratitude-based campaigns (like a “Customer Appreciation Week”) foster loyalty and goodwill—without pushing products. 7. Keep It Real on Social Media Social media is where authenticity shines. Instead of constant sales posts, mix in behind-the-scenes content, user-generated posts, and genuine holiday moments from your team. Encourage customers to share how they’re using your products during the holidays—and feature their stories. Example hashtags: #HolidayVibes #ShopSmall #MadeWithLove #HolidayFavorites Final Thoughts: Connection Over Conversion The best holiday marketing doesn’t scream “Buy now!”—it whispers, “We get you.” By focusing on value, authenticity, and gratitude, your promotions will naturally attract loyal customers who trust your brand long after the holidays end. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/ Don’t Wait Until January: Why November Is the Best Time to Rethink Your Marketing Strategy!11/4/2025  Every year, businesses make the same mistake — waiting until January to start planning their marketing strategy. But by then, the rush of the new year is already in full swing, and opportunities have been lost. If you want a head start on your competition and a smoother path into 2025, November is the perfect time to rethink, refresh, and realign your marketing strategy. The pace is slower, data is fresh, and there’s still time to act before the calendar flips. Here’s why smart businesses use November to set the stage for a stronger new year — and how you can, too. 1. You Have 11 Months of Data to Learn From By November, your analytics tell a story. You can see what worked, what fell flat, and where to focus next. Take advantage of that insight:
Instead of starting from scratch in January, November gives you the full year’s worth of evidence to make data-driven marketing decisions for 2025. 2. You Can Still Make an Impact Before the Year Ends It’s not too late to make a difference. November gives you a final window to run short-term campaigns that boost brand visibility and year-end revenue. Ideas include:
Even small moves can help you finish the year with momentum, while also keeping your brand visible when competitors are distracted by holiday noise. 3. It’s Easier to Find Gaps and Missed Opportunities When you pause to evaluate your marketing strategy in November, you can clearly see what’s missing. Maybe your website hasn’t been updated in a while. Maybe your brand voice feels inconsistent. Or maybe you’ve been spreading yourself too thin across too many channels. Now’s the time to:
November is quiet enough to step back and think strategically — without the pressure of daily tasks and Q1 deadlines. 4. You’ll Beat the January “Planning Rush” January is often filled with energy — but also chaos. Teams are catching up after the holidays, budgets are being finalized, and inboxes are overflowing. By planning early, you can:
Businesses that plan in November often launch their first-quarter campaigns weeks ahead of the competition — capturing early attention and market share. 5. You Can Optimize Your Website for the New Year Your website is your marketing foundation — and November is an ideal time to make SEO and content updates before traffic spikes during the holidays and early 2025. Focus on:
By improving site performance now, you’ll rank higher and attract more qualified visitors heading into the new year. 6. You’ll Enter 2025 with Clarity and Confidence Instead of starting January with a blank slate, you’ll already know your next moves: which campaigns to launch, what your messaging will be, and how you’ll measure success. That clarity means:
When you rethink your marketing strategy in November, you’re not reacting — you’re leading. 7. You’ll End the Year Feeling Proactive, Not Panicked Let’s be honest — it feels good to end the year ahead of schedule. By taking control of your marketing plan now, you can actually enjoy December knowing your 2025 strategy is already in motion. You’ll also have time to:
Finishing the year organized means starting the next one strong — and that’s one of the smartest marketing moves you can make. Conclusion: Don’t Wait — Get Strategic Now The best time to rethink your marketing strategy isn’t January — it’s November. You already have the insights, time, and space to make meaningful updates before the new year begins. So before you shift into holiday mode, take a week to review your 2024 results, refresh your content, and plan your 2025 marketing roadmap. If you’d like expert help reviewing your current strategy or creating a clear, actionable marketing plan for the new year, Janzen Marketing can help. Let’s finish the year with focus — and make 2025 your strongest year yet. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  As we head into the holiday season, organic traffic usually rises — but only for sites that are optimized and ready. November is your last real window to make meaningful SEO improvements before December’s rush. A smart “SEO tune-up” now can help you capture more visibility, clicks, and conversions when competition heats up. In this post, you’ll find 10 actionable tweaks you can apply in November to strengthen your search rankings, steal share from competitors, and set up momentum into the new year. 1. Audit & Prioritize Underperforming Pages Start by identifying pages that have traffic or ranking potential but are underperforming.
This aligns with monthly SEO best practices of reviewing performance and re-optimizing weaker content. 2. Refresh Titles, Meta Descriptions & Headlines Your title tag, meta description, and H1 should all be revisited:
3. Optimize for Seasonal & Long-Tail Keywords In November, user queries shift toward holiday-related terms:
4. Improve Content Structure & Readability Search engines favor well-structured, easy-to-scan content.
5. Optimize Images & Media Visuals matter — and so does their SEO:
6. Boost Core Web Vitals & Site Speed Page experience is crucial, especially with more mobile traffic.
7. Fix Broken Links, Redirects & Crawl Errors November is a great time to clean up link issues:
8. Strengthen Internal Linking & Anchor Text Internal linking is a powerful, often underused SEO lever:
9. Monitor SERP Features & Featured Snippet Opportunities Search features are where visibility wins:
10. Set Up Tracking, Alerts & Recrawl Requests Make sure your improvements are measurable:
Bonus Tips for the Holidays
Conclusion & Next Steps If you commit to these 10 SEO tune-up tasks throughout November, you’ll create a stronger foundation for holiday traffic — and you’ll be better positioned heading into 2025. Start with the high-impact, low-effort wins (meta tags, broken links, internal links), then work your way to technical fixes. Want help auditing your site or implementing these changes? I’d be happy to help you or your team execute a November SEO tune-up plan. Just let me know. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  The holiday season can be magical—but for small businesses, it can also be a little scary. Just when you think you’ve built momentum with your leads, the holidays roll in, inboxes get flooded, and suddenly… silence. 🎃👻 In other words, your leads ghost you. But here’s the good news: you don’t have to let that happen. With the right strategy, you can stay top of mind, nurture relationships, and keep your sales pipeline warm—even during the busiest time of year. In this post, we’ll explore how to keep leads engaged through the holidays so your business doesn’t get left behind. Why Leads Go Quiet During the Holidays Before you can solve the problem, it helps to understand it. Here are the top reasons leads disappear around this time of year:
The key? Stand out with a thoughtful, consistent approach that makes your brand impossible to ignore. 5 Ways to Keep Leads Engaged Through the Holidays 1. Personalize Your Outreach Generic sales emails get lost in the shuffle. Instead, segment your audience and send messages tailored to their specific needs. Address their challenges and position your business as the solution they’ll need in the new year. 2. Offer Value, Not Just Promotions Instead of flooding leads with discounts, focus on helpful content:
This positions you as a trusted advisor, not just another brand asking for money. 3. Use Holiday-Themed Campaigns Leverage the festive season to make your brand more relatable. A creative “12 Days of Marketing Tips” email series or a “New Year, New Strategy” webinar can grab attention in a fun and seasonal way. 4. Stay Active on Social Media Don’t let your accounts go dark just because you’re busy. Consistency is key for staying visible in your audience’s feed. Use scheduled posts, seasonal hashtags, and engaging polls or contests to keep people interacting with your brand. 5. Plan for the Post-Holiday Follow-Up Remember: January is prime time for decisions. Schedule follow-up emails, ads, and calls for early in the new year to re-engage leads who paused during the holidays. Final Thoughts The holidays don’t have to mean ghosted leads. With the right mix of personalization, value-driven content, and consistent communication, you can keep your prospects engaged—and even set yourself up for a strong start in the new year. Instead of worrying about silence in your inbox, focus on creating a marketing strategy that keeps you top of mind. After all, the businesses that show up consistently are the ones that get remembered. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  As the year winds down, many small business owners find themselves facing tight budgets—but that doesn’t mean marketing has to take a backseat. With strategic planning and smart tactics, you can stretch your marketing budget while still driving engagement, leads, and sales through the end of the year. Here’s how to make every marketing dollar count. 1. Prioritize High-ROI Channels Not all marketing channels deliver the same results. Focus your resources on the platforms that give you the biggest return:
Pro Tip: Track your results carefully and reallocate funds to the channels performing best. 2. Repurpose Content Creating new content for every campaign can be expensive. Instead, repurpose what you already have:
Repurposing content maximizes your reach without increasing costs. 3. Leverage Free or Low-Cost Tools There are plenty of affordable tools that can help you manage marketing more efficiently:
Using the right tools lets you maintain a professional presence without overspending. 4. Focus on Your Existing Audience Acquiring new customers is more expensive than keeping existing ones. Make the most of your current audience:
By nurturing your existing audience, you can drive sales without stretching your budget. 5. Plan Campaigns Around Key Holidays Holiday marketing doesn’t need to be elaborate—but timing matters. Focus on campaigns around:
By concentrating your efforts around high-conversion periods, you make your budget work harder. 6. Track, Analyze, and Adjust Even the best-planned campaigns need tweaking. Use analytics to see what’s working:
Reallocating funds to the highest-performing campaigns ensures every dollar is spent wisely. Final Thoughts A tight budget doesn’t mean you have to slow down your marketing. By focusing on high-ROI channels, repurposing content, leveraging free tools, nurturing existing audiences, and planning around key holidays, small businesses can maximize their marketing impact through the end of the year. 💡 Need help creating a strategic, cost-effective marketing plan for the rest of the year? Janzen Marketing specializes in helping small businesses get big results—even on a shoestring budget. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  As the leaves turn and the air gets crisp, one thing becomes clear for small businesses: the holiday season is just around the corner. For many, this is the busiest time of the year—and preparing your marketing now can make the difference between thriving and scrambling at the last minute. In this blog, we’ll cover how to prep your marketing for the holiday rush, so your business is ready to attract, engage, and convert customers when it matters most. 1. Audit Your Current Marketing Before launching new campaigns, review your existing strategies:
Pro Tip: Make a checklist of what worked and what didn’t—this gives you a clear roadmap for your holiday marketing. 2. Plan Holiday Campaigns in Advance Holidays come fast. Map out your campaigns early to avoid last-minute chaos:
Planning early ensures consistent messaging and gives your audience time to engage. 3. Optimize Your Website and Online Store Your website is often the first place customers interact with your brand during the holiday rush. Make sure it’s ready:
SEO Tip: Use seasonal keywords in your product descriptions and blog content to capture holiday search traffic. 4. Leverage Email Marketing Email remains one of the most effective ways to drive sales during the holidays.
5. Amplify Your Social Media Presence Social media can help you reach new audiences and keep your existing followers engaged.
6. Track, Analyze, and Adjust Even the best-laid plans need tweaking. Monitor your campaigns closely:
Use this data to optimize in real time and maximize sales before the holiday rush peaks. Final Thoughts The key to a successful holiday season is preparation. By auditing your marketing, planning campaigns, optimizing your website, leveraging email and social media, and tracking results, your small business can fall into sales instead of scrambling at the last minute. 💡 Need help creating a holiday marketing plan that actually drives results? At Janzen Marketing, we help small businesses plan, execute, and optimize campaigns that convert. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/  It’s spooky season—and while ghosts and ghouls may just be Halloween fun, there’s one frightening thing that can haunt your small business year-round: ignoring SEO. If your website isn’t optimized for search engines, you could be scaring away potential customers without even realizing it. The truth is, in today’s digital-first world, SEO (Search Engine Optimization) isn’t optional. It’s the key to helping your business get found, earn trust, and grow online. Let’s take a closer look at why overlooking SEO can send customers running—and how you can turn things around before it’s too late. The Real Frights of Ignoring SEO 1. You’re Practically Invisible Online 👻 Imagine decorating your storefront for Halloween but never turning on the lights—no one would stop by. That’s what it’s like to have a website without SEO. If your site doesn’t appear on the first page of search results, most people will never see it. 2. Competitors Are Taking Your Traffic 🎃 If you’re not showing up, you can bet your competitors are. Businesses that invest in SEO rank higher, gain more clicks, and earn more customers—leaving you behind in the shadows. 3. Poor User Experience Sends Visitors Away 🕸️ SEO isn’t just about keywords. Search engines also care about mobile-friendliness, site speed, and easy navigation. Neglecting these things means visitors bounce—and once they leave, they rarely come back. 4. You Miss Out on Long-Term Growth 🦇 Paid ads can work, but they stop the second you stop spending. SEO, on the other hand, builds long-term visibility and authority. Without it, you’re stuck on the “pay-to-play” treadmill. How to Turn the SEO Nightmare Into a Dream The good news? SEO doesn’t have to be scary. Here are a few steps to get started:
Final Thoughts Ignoring SEO is like leaving your business in the dark on Halloween night—no one will stop by, no matter how great your products or services are. But with the right strategy, you can shine a spotlight on your business, attract more customers, and build a strong online presence that lasts well beyond spooky season. Don’t let SEO give you nightmares. Start small, stay consistent, and watch your visibility (and sales) grow. Janzen Marketing LLC
www.janzenmarketingllc.com (785) 212-0945 [email protected] Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing LinkedIn: https://www.linkedin.com/company/janzenmarketingllc Instagram: https://www.instagram.com/janzenmarketing/ |
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